Ed Umbao

Notes from my technical writing journey.

I use this part of the site to document what I am learning through SEO work, analytics, GitHub, small technical projects, and the systems around publishing.

Some posts are tutorials. Others are reflections on what worked, what confused me, and what I want to try next.

  • SEO
  • Technical writing
  • Analytics
  • GitHub
  • Small web projects
  • Learning in public

Latest writing

Eight notes from the journey so far.

This is still a small archive. I am keeping it that way on purpose: publish what is useful, document real learning, and add to it as the work gives me something worth explaining.

  1. 08
    Illustration of an AI-generated app moving from a ZIP export into VS Code, GitHub, and Vercel

    I Took an Unfinished AI-Generated App From Grok Build to GitHub and Vercel

    What I learned from getting an unfinished AI-generated app running locally, moving it into GitHub and Vercel, and starting to remove platform-specific scaffolding.

  2. 07
    Illustration of rebuilding edumbao.com with VS Code, Git workflow, localhost testing, site navigation, and GitHub Pages deployment

    What I Learned Rebuilding My Personal Portfolio with GitHub Pages

    What worked, what broke, and what I learned while rebuilding edumbao.com with Git branches, GitHub Pages, redirects, responsive testing, and a controlled production merge.

  3. 06
    SEO score history and website comparison showing improvement from 92 to 97

    What Does an SEO Score Really Tell You? Why I Built SEO Battle

    What I learned from turning a repeated SEO review problem into a small comparison tool.

  4. 05
    Diagram showing domain transfer steps from Namecheap to Cloudflare

    How to Transfer .xyz Domain from Namecheap to Cloudflare

    A practical walkthrough from moving a domain while keeping an existing Blogger-hosted site in place.

  5. 04
    Screenshot of the Answer-Based SEO Planner tool

    Stop Targeting Keywords: How to Build an Answer-Based SEO Strategy

    How I started thinking about article planning around questions, reader intent, and useful answers instead of treating the keyword as the whole brief.

  6. 03
    Illustration of a beginner digital career roadmap with laptop and milestones

    You Don't Need an Expensive Course to Start Your Digital Career

    A beginner-friendly roadmap built around learning by doing, using free resources, and creating small pieces of evidence along the way.

  7. 02
    Illustration showing ChatGPT referral traffic being tracked in GA4

    How to Track ChatGPT Referral Traffic in GA4

    A practical analytics note on finding and reviewing ChatGPT referral traffic inside Google Analytics 4.

  8. 01
    Ed Umbao with a colleague while working in Saudi Arabia

    My SEO Journey

    A personal look at how publishing my own sites eventually led into professional SEO and content work.

Why I keep writing

The notes help me make the learning concrete.

Building a tool or following a technical workflow teaches me one thing. Trying to explain it clearly shows me what I actually understood and what I still need to work through.

That is the role of Writing on this site: a record of the learning behind the Work and the Lab.

Explore the Lab View professional work