SEO planning & content systems
Search-intent review, topic planning, cannibalization checks, internal-link planning, content updates, analytics, and publishing priorities for lean B2B SaaS teams.
B2B SaaS SEO & Content Systems
My work spans SEO planning, technical writing, product content, internal linking, editorial QA, analytics, and the publishing work around them.
I currently work as Head of Content at Outscraper and have also worked on content for Targetron. This page collects the professional side of that work, separate from the technical experiments I document in the Lab.
Work areas
Technical & product content
Product-led SEO articles, technical tutorials, API and data-workflow content, product education, use cases, and claim review based on what the product actually supports.
Content operations
Editorial QA, content updates, publishing workflows, trackers, review checklists, analytics follow-ups, and reporting around ongoing content work.
Selected professional work
The writing is only one part of the job.
My strongest SaaS work sits between search research, product knowledge, technical writing, and the systems used to decide what should be published next.
01
B2B SaaS · Data
Outscraper
SEO and technical content for a SaaS platform working with Google Maps data, local business data, reviews, lead generation, APIs, and business research. The work requires understanding both the search problem and the product workflow before deciding how an article should be structured.
What I work on
- Product-led SEO articles
- Technical tutorials
- API and data-workflow content
- Lead-generation use cases
- Existing-content updates
Work around the writing
- Search-intent review
- Topic clustering
- Cannibalization checks
- Internal-link planning
- Product-claim review
02
B2B SaaS · Prospecting
Targetron
Search-led content around B2B prospecting, business research, lead-list quality, and local business signals. This work requires keeping the product claims separate from other SaaS brands while connecting each article to a clear reader problem.
Content areas
- B2B lead generation
- Prospect research
- Market research
- Local business workflows
- Product education
Editorial work
- Keyword review
- Search-intent checks
- Draft QA
- Internal linking
- Product-claim checks
Content systems & operations
Repeated content problems often turn into trackers, templates, checklists, review routines, and reporting workflows. I use these systems to make recurring editorial work easier to review, repeat, and improve across ongoing SaaS content work.
Systems
- Topical authority trackers
- Cannibalization maps
- Internal-link maps
- Article review checklists
- Content planning templates
Operational work
- Analytics review
- Publishing workflows
- Content update tracking
- Editorial review routines
- Reporting follow-ups
Need help with B2B SaaS SEO or technical content?
I work across search research, technical writing, product content, internal linking, analytics, editorial QA, and publishing workflows for lean B2B SaaS teams.
For technical experiments, small tools, and learning notes, the Lab remains separate from this professional work.