Ed's Lab / Working archive
This is where I keep the technical side of my content journey: SEO tools, GitHub projects, automation experiments, data workflows, and the things that break while I'm learning how they work.
I'm not presenting these as polished software products. The point is to build useful things, document the process, and get better at the technical work around content.
01 / Active builds
These are current learning projects. The scope can change as I understand the problem better, and some parts may stay unfinished.
I adapted the reusable knowledge-catalog workflow I first worked through for Outscraper and ran a real-site pilot against Targetron. The pilot is complete, while the reusable workflow and interface work are still evolving.
02 / Public tools
These are simpler projects I can point people to directly. They are useful for showing how a repeated writing or SEO task can turn into a small web tool.
A small public tool that turns a search question, audience, angle, example, and CTA into a structured article-planning prompt.
A small public copywriting tool for turning vague website headlines into clearer action-benefit headline options.
03 / Documentation
Each project gives me something technical to practice, but it also gives me a technical-writing exercise. I use the same questions to keep the documentation honest.
Some projects will become useful tools. Some will stay experiments. Failed attempts still belong here if they taught me something worth documenting.
Follow the work
GitHub holds the code. This site holds the story behind the code. My writing is where I go deeper into what I learned.