01
B2B SaaS · Data
Outscraper
SEO and technical content around Google Maps data, local business data, APIs, lead generation, enrichment, and business research.
B2B SaaS SEO & Content Systems
I'm Head of Content at Outscraper. I help B2B SaaS teams connect search research, technical writing, product content, internal linking, and editorial workflows. I also build small tools around recurring content problems.
Professional focus
SEO planning · Technical writing
Technical work
GitHub · APIs · Automation
15+
Years spent learning and working with SEO, publishing and search-driven content.
550K+
Users reached while working with a lean SaaS team of around 15 people over two years.
15+
Public SEO and copywriting tools built from problems I encountered in my own work.
SEO, technical writing, and the systems around publishing.
My work sits between search research, product knowledge, technical writing, internal linking, editorial QA, analytics, and content operations for B2B SaaS.
02
B2B SaaS · Prospecting
Targetron
Search-led content around B2B prospecting, lead generation, market research, local business signals, and product education.
Content systems
Internal-link planning, topical authority work, content updates, editorial QA, analytics, and small tools built around repeated content problems.
Latest build
September 2026
01
Working project
Targetron Knowledge Catalog
I took the reusable knowledge-catalog workflow I first worked through for Outscraper and ran it against Targetron's public site. The real-site pilot completed successfully, and I am continuing to work on making the workflow easier to reuse, review, and inspect.
Ed's Lab
Small tools built around real content problems.
I use the Lab to test SEO workflows, data handling, GitHub, APIs, automation, and technical documentation. These are working experiments, not packaged SaaS products.
01
Targetron Knowledge Catalog
Working projectA working project for testing sitemap discovery, crawling, normalization, and a reusable website knowledge-catalog workflow.
Build notes →
Private repository
02
Answer-Based SEO Article Planner
Public toolA public tool built from a recurring article-planning task, turning a search question, audience, angle, example, and CTA into a structured prompt.
03
Benefit Headline Creator
Public toolA public copywriting tool for rewriting vague headlines around a clearer user action and benefit.
The Lab shows how I turn recurring content problems into small tools and documented workflows. Some projects stay experimental, and I keep the failures in the notes.
About
I learned SEO by publishing first, long before I worked inside a SaaS content team.
My path into SEO has always been practical.
I started working online through my own websites and learned search by trying to understand why some pages were discovered and others were not.
That eventually led me into professional SEO and content work for companies such as Outscraper and Targetron , where the job became much broader than writing individual blog posts.
Today, much of my work connects search intent, customer problems, product capabilities, internal links, analytics, and publishing priorities. I also keep learning the technical side by building small tools and working directly with HTML, CSS, JavaScript, GitHub, APIs, and newer web workflows.
Tools & platforms I use across SEO, content and technical work.
I work across publishing, analytics, remote-team communication, AI-assisted research, website management and small web projects. The tools change by project, but these are the platforms I use most often.
01
SEO & analytics
Google Analytics
Google Search Console
Bing Webmaster Tools
DataForSEO
AIOSEO
02
Publishing & web
WordPress
Elementor
Hostinger
Cloudflare
Google Drive
03
Team workflows
Slack
Telegram
GitHub
Zoom
Google Meet
04
AI-assisted work
ChatGPT
Claude
Claude Code
Gemini
Perplexity
05
Technical stack
HTML
CSS
JavaScript
TypeScript
Next.js
Supabase
Vercel
My technical stack reflects tools I actively use while building SEO utilities and managing web projects. They support my SEO and content work rather than positioning me as a full-time software engineer.
Writing
I document what I learn while doing the work.
My personal writing covers SEO, content systems, analytics, technical projects, and what I learn from working inside lean B2B SaaS teams. This is where I document the work behind the polished portfolio pieces.
Need help with B2B SaaS SEO or technical content?
If your team needs help connecting search research, technical writing, product content, internal linking, analytics, and editorial workflows, start with my work or reach me on LinkedIn.